Help Unitarian Universalists of Sarasota reorganize their website using information architecture best practices.
Help Unitarian Universalists of Sarasota reorganize their website using information architecture best practices.
We provided 18 participants with predefined categories to complete research doing a hybrid card sorting method that consisted of 56 cards from the UU Sarasota's local navigation menu and 6 categories from the global menu.
From the card sort exercise, we created a heatmap showing how pages were commonly categorized, and provided recommendations for a site-wide reorganization.
UU Sarasota's website would benefit from combining pages with similar content, reducing the number of pages overall by removing outdated content, and simplifying the site's navigation.